Hello

How did I get here? Being unapologetically me, encouraging others to do the same? ♡ I am a proud mum to three children, married to my lovely husband for the last 13 years doing what I love, helping women do the same ♡ Let's rewind 11 years... to understand why I do what I do ♡ After working in an employed NHS role while my children were very young, I began to struggle juggling school runs, nursery, husbands shifts.
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I was run ragged, constantly poorly and didn't know who Katie was anymore. I left that job not knowing what I was going to do. My nana told me to do what makes me happy so I set up a small, Twinkly Clean business. I began offering a few local, small household cleans. Within a couple of weeks, I got the opportunity to manage a holiday cottage weekly…fast forward 6 months and I had 5 staff working for me, 14 holiday cottages under my management- I was flying.
 
Oh, hang on, the business was… I wasn't. 2 years in, working 7 days a week, pleasing everyone, the burnout set in :( I was utterly worn out, now working more than I ever did previously, sick and withdrawing. I needed to step back, regain work-life balance and reflect on what I wanted.
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My experience of burnout as a self-employed business owner taught me some very valuable lessons.
There is enormous pressure in today's business world to have everything looking perfect, running perfectly and showing up consistently across every social media platform. The reality is that being self-employed can often feel overwhelming, isolating and at times like you're navigating a minefield without a map.

This is exactly why I founded Concept to Career in 2022.
My mission is to help female business owners reduce the pressure, regain clarity and build businesses that are both sustainable and financially rewarding. I support my clients in identifying the right direction for their business, creating streamlined systems, implementing manageable processes and developing a way of working that fits around their lives—not the other way around.

It's easy to get caught up in the constant demands of business and find yourself stuck in a cycle of doing more, working harder, and feeling increasingly overwhelmed. My role is to help you step back, simplify and create a business that feels aligned, achievable and enjoyable to run.
Over the years, I've come to realise that there is still a huge expectation for businesses to look a certain way and for business owners to have everything figured out. However, since sharing my own experience openly, I've found that honesty and authenticity create stronger connections and help my clients understand why I'm so passionate about the work I do.

At the end of the day, I'm simply a down-to-earth Yorkshire woman who understands the realities of running a business and believes that success shouldn't come at the expense of your wellbeing.

If you'd like to hear more about my journey and receive practical tips to help you avoid burnout and build a business that works for you, I'd love for you to join my mailing list.


With love,
Katie Jane 
Business and Mindset Mentor